Harry Styles named new face of Gucci’s genderless, ageless fragrance
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Harry Styles named new face up of Gucci's genderless, ageless fragrance
This marks the fourth campaign for the vocalizer, who has worked on 3 tailoring campaigns for the firm.
The former One Direction member is now the face of Gucci's Memoire d'une Odeur. (Photo: AFP / Angela Weiss)
Harry Styles is the face of Gucci'southward new inclusive, genderless and ageless fragrance, Memoire d'une Odeur.
The odour volition debut in Baronial and the campaign, which will also be revealed then, volition exist shot by Gucci'southward longtime collaborator, Glen Luchford.
Styles will exist joined on the campaign past several other personalities from a diverse age range and from different industries, including musician Zumi Rosow, pupil and designer Harris Reed, creative person Olympia Dior and model Leslie Winer.
The new fragrance is the abstraction of artistic director Alessandro Michele and perfumer Alberto Morillas, and is the offset from the brand to be designed with gender fluidity in heed. Co-ordinate to Vogue Great britain, it's said to align with Michele'southward vintage references as he "has imagined fragrance as an explorer of the power of memories, bringing them dorsum from the past and making them live in our nowadays."
The former 1 Direction vocaliser is often seen wearing the brand and made their relationship official last year when he became the face of Gucci tailoring. This is the fourth campaign for the 25-year-old, following his 3 tailoring campaigns.
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Source: https://cnalifestyle.channelnewsasia.com/style/harry-styles-new-face-gucci-genderless-fragrance-225691
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